The Fire Yoke

Infographic Draft

Creative Brief

COM210 Project Creative

Brief

PROJECT: INFOGRAPHIC

Date: 10/11/23

Name: Inan Harsh

PROJECT BACKGROUND

What is the project? What are we creating and why? What are we trying to

achieve with this project? What is the core message that should be

communicated?

The project is an infographic on the benefits, importance, and misconception of flow arts (and art in general) and fire magic along with misconceptions and consequences of the lack of focus on art in our society/culture. We are creating this infographic to bring awareness and motivation for people to get more involved in different forms of art and self expression. The goal is to achieve a more positive outlook on flow arts and magic and make more people involved. The core message is that flow, arts, and fire magic should not be overlooked and has many benefits for both the individual, community, and beyond with biological/physical, psychological/mental, and spiritual/meaning/sense of purpose benefits.

TARGET AUDIENCE & JUSTIFICATION:

Who is your target audience? [You can’t say everyone!] What do we know

about them that can help us reach them? What is your plan to appeal to

this audience?

The audience is people who are not actively involved, those who are mostly focused on specialized academics, or have mostly negative emotions towards art, flow, and magic. We know these people often thing of art and flow as unimportant and unrelated to their life goals. The idea is to appeal to this audience by drawing in their attention with bright yellows, oranges, and yellow/greens with a little bit of red to invoke invigorating, happy, stimulating, and exciting emotions that connect to happiness, vitality, and creative energy to connect them to positive and beneficial emotions connected to art, flow, and how it can impact their health and other aspects of life and studies.

INSPIRE US!

Find 3 samples of work that have been done by others that can inspire this

project; place them here. Here’s some additional inspiration:
Arts & Culture Impact Study 2019 | Aspen (aspenchamber.org)
Scientifically Proven Benefits Of Meditation – Infographic (graphicspedia.net)

Benefits Of Meditation Concept Vector Illustration. Relaxation Of Body, Mind And Emotion Infographic In Flat Design. | CartoonDealer.com #201276005

Arts Infographics – The Creative Industries

Ultimate Infographic Design Guide: 13 Infographic-Making Tips | Venngage

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Inan Harsh

One response to “Infographic Draft”

  1. Elena Trager Avatar
    Elena Trager

    I think the topic and the design are very creative. I like how the information is laid out to look like a journal
    or a scroll. The brightly colored icons make a nice contrast against the orange, yellow, and red colors.

    I think the black cat icon is very cute and skillfully done, however, some of the other icons are harder to tell what they are. A fix for this could be using more contrasting colors so the illustrations stand out more. There is some nice repetition in the color scheme and typography; they all fit the theme of magic and folklore.

    The spacing of the information paragraphs looks good with the staggered alignment, however, I might bring them down a little bit so they fill out the bottom of the column. Another fix for this could be
    changing the font; because of the boldness compared to the size of the text, it is a little hard to read. Increasing the text size or changing the font could help this.
    Good Job!

    Like

    Reply

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